The initial price is 0,0001.
You can buy on decentralized exchanges.
The necessary amount of a specific altcoin will be purchased from CEXs, subsequently widely publicized in the media, and finally it will be erased (burned) enough to reach the expected price by everyone.
Obviously if the altcoin were revealed, the price would get up and the US$ 1 billion would not be enough to buy and burn a satisfactory altcoin supply. For this reason, the first altcoin will be revealed after the buy.
The first altcoin will be burn when Zeno coin reach the price of US$ 1.